top of page

The Evolution Of Logo Design

The evolution of logo design throughout history is a fascinating journey that showcases the changing styles, trends and technologies that have shaped the way we view and interact with logos today. From the simple, hand-drawn emblems of the past to the sleek, digital designs of the present, logo design has undergone a significant transformation over the centuries.



  1. The Beginning: The earliest logos were simple, hand-drawn emblems that were used to identify a business or organization. These early logos were often created using basic shapes and symbols, such as circles, squares, and crosses, and were typically created using a limited color palette.

  2. The Industrial Revolution: With the advent of the Industrial Revolution, logo design began to evolve to reflect the new technologies and mass production methods of the time. Logos became more detailed and ornate, with a greater emphasis on typography and lettering.

  3. The Art Deco Era: The Art Deco movement of the 1920s and 1930s brought a new aesthetic to logo design, with an emphasis on geometric shapes and bold, colorful designs. Logos from this era were often created using a mix of hand-drawn elements and machine-made elements, reflecting the changing design technology of the time.

  4. The Mid-20th Century: The mid-20th century saw a shift towards minimalism in logo design, with simple, clean designs becoming increasingly popular. This era also saw the rise of the iconic, abstract logos that are still in use today, such as the Coca-Cola logo and the Nike swoosh.

  5. The Digital Era: With the advent of digital technology, logo design has undergone a significant transformation. Today's logos are often created using vector-based software and can be easily resized and repurposed across different platforms and mediums. Logos have become more versatile, dynamic and adaptable.

In conclusion, the evolution of logo design throughout history is a fascinating journey that showcases the changing styles, trends and technologies that have shaped the way we view and interact with logos today. As the world and the market continues to evolve, logo design will also change and adapt to the new needs and trends.


Contact us for a quote today at designs@digitalinkmilwaukee.com


2 views0 comments

Recent Posts

See All
bottom of page